Review of related literature about jollibee Essay

INTRODUCTIONBACKGROUND OF THE STUDYThe certain owner Tony false topaz and his family opened a Magnolia Ice Cream parlour in Cubao, Quezon city in 1975.In 1978, he and his siblings engaged the services of a management consultant, Manuel C. Lumba, who shifted the business focus from ice cream to hot dogs aft(prenominal) his studies showed a much larger market waiting to be served. Lumba was Tans last business and management mentor. Throughout its three decennary history, Jollibee became a success enjoying rapid growth. The concatenation opened successful milepost stores in the following years Its 100th branch in Davao on 1991  The selfsame(prenominal) month, Jollibee signed a deal to acquire 55 part of Chinas Guangxi San f whollyg Wang Food and Beverage Management Co. Ltd., operators of the San Pin Wang screech noodle business for 30 million RMB. On October 2011, Jollibee acquired a 54% stake in BK Titans, Inc., the sole franchisee of Burger King in the Philippines. In 20 11, Jollibee opened 260 new stores, of which 167 were in the Philippines led by Mang Inasal (86) and Jollibee (40). This brought the familiaritys total number of stores to 2,001 as of end December 2011.The same year, Jollibee closed Manong Pepe foodchain in favor of Mang Inasal, and sold Dlifrance to CafFrance. Overseas, Jollibee opened 93 stores, led by Yonghe King in China (70) and Jollibee Vietnam (11). In 2013, Jollibee opened its first store in Virginia Beach, Virginia as well as in Houston, Texas. The restaurant plans to expand to Toronto in Canada, Malaysia and Indonesia. They also plan to expand passim the Southern United States such as Atlanta, HYPERLINK http//en.wikipedia.org/wiki/Charlotte o Charlotte Charlotte,Dallas and Chicago. Currently, aside from its flagship scar Jollibee, the groups other brands are Chowking, Greenwich, Red Ribbon, Mang Inasal, Burger King, Yonghe King (China) and Hong Zhuang yuan (China).Jollibee is an American-style fast food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, red jungle fowl and some topical anaesthetic Filipino dishes. In the Philippines, Jollibee serves Coca-Cola products for its beverages in overseas markets, the chain serves Pepsi products. Jollibee started with five branches in 1978 and has grown to a strong network of a total of 801 stores in the soil, and 96 stores externally. In total, Jollibee has 896 stores worldwide as of November 2013. It is the largest fast food chain in the country with international locations in Brunei, Hong Kong, Indonesia, Kuwait, Malaysia, Qatar, Saudi Arabia, Singapore, Vietnam, the United States, and Canada. JFC is proviso to expand Jollibee to other markets like Europe. Jollibee Chicken Joy Potential (Total Market) in last 25 years, Chicken Joy has evolved from just plain lily-livered product to a strong and well-loved brand in the QSR (quick service restaurant) industry.It reached the take aim of having an established emotiona l affinity among Filipinos given its constancy as a functional product and the heritage that it continuously imparts in every household. native Target Moms and dads with kids (0-12 years old), across socio-eco classes, chicken eaters positioning a unequivocally delicious total sensory experience enjoyed by the whole family Crispylicious, juicylicious, minute delicious, and gravylicious, satisfies not only your familys craving for a delicious chicken meal but also your familys needs for bonding moments. Also, Jollibee, the countrys leading fast-food chain, was cited as one of the top 10 international fast-food restaurants in the United States. US-based food and drink website The Daily Meal listed Jollibee as among the favorite foreign food chains in the country.The website described Jollibee as hugely popular in the Philippines, and has locations scattered around the US, largely in California. Aside from burgers, they offer fried chicken, spaghetti, noodles, and unique breakfast dis hes like Spam, beef tenders, or sweet pork with rice. The Daily Meal draws over ogdoad million unique visitors per month and ranks as one of the fastest-growing content sites of all time. The food and drink website also produces annual reports, including the 50 Most virile People in Food, 101 Best Restaurants in America and one hundred fifty Best Bars in America.