The Latest Trends In Marketing Methods In The Brewing Industry

The Latest Trends in Marketing Methods in the Brewing pain TARGET GROUPS OF THE BEER INDUSTRY Main Consumers of Beer Products Every product has a as descriptor that is labeled as its main consumers. As shown in figure 1, the primary consumers of beer are males from the ages of 21-30. This age sort out annually consumes 58% of the Statess beer. The rest of the Statess beer is consumed by males in other age bases and females. compute 1. Main Consumers of Beer Source: Primary ? Groups Targeted by Beer Industry Marketers The level groups of the brewing industry vary slightly from the main 3 consumers. The groups targeted by the major beer distributors and advertisers are males from the ages of 21-35. The age range of this group is slightly larger than that of the main consumers. This proves that the marketing techniques aimed toward the target groups strong shebang and is widely successful. Steve Carter, Anheuser-Busch (Burli ngton, NC branch) Sales and Marketing Manager...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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