Marketing Management

The Delicious eating place After graduating with a Bachelor of information degree in Marketing from capital of Kenya University in 1996, mike got a job with Tumbo Enterprises as a Marketing Officer. The bulletproof, a medium-sized interest was located in a absorb capital of Kenyas industrial ara and dealt with the buying and selling of grains and poultry products. close of the firms customers were sm every(prenominal) and medium-term hotels in Nairobi city. At times, mike would personally deliver the products at the purchasers premises. Mike soon gained a lot of have got and skills in business and felt the urge of becoming his avow boss. In the year 2001, Mike quit his job and delimit up a medium sized hotel; Delicious Restaurant in the Nairobis busy industrial argona. Mike is the normal Manager of the hotel and his wife who is a CPA 1 holder is the Accountant. He has employed five cooks all of whom are graduates of the Utalii College. thither are twenty employ ees entrusted with service operations. During peak periods, part-time employees are hired to ease the situation. Business operations scoop at 5.00am and close at 11.00pm every solar day. The Customers The restaurant carters for all types of customers both dreary perk and white collar workers.

The reputation of the hotel has earned the hotel customers from the busy Nairobi city who all drive there or order intellectual nourishment to be delivered to their offices. Besides, the firm has also acquired particular occasion customers in ground of outside catering. The number of customers per day is approximate ly 400. The Product The hotel prepares a! ll types of National dishes to cater for its clients needs. The meals range from eat to dinner. Pricing Strategy Mike has adapted a humble pricing strategy which has earned him customer loyally. On average, the firm earns a 50% return on gross sales yearly. Competitive Situation Delicious Restaurant is surrounded by lux competitors that range from small to medium-sized hotels. It is estimated that about ten food kiosks and...If you demand to get a full essay, order it on our website: OrderCustomPaper.com

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